The 49ers and Ravens aren't the only teams competing during the Super Bowl. Doritos, Budweiser and Mercedes are angling for big wins, too.
When it came to Super Bowl commercials, the old goal for advertisers was to be the hot topic at the water cooler on Monday morning.
Times have changed.
First of all, do offices still have water coolers? Either way, the battle to generate buzz has shifted from the Monday after the Super Bowl to the days before it. To garner attention ahead of the game and rack up extra views for their pricey, 30-second spots, some advertisers release a brief teaser of their Super Bowl ad. In some cases, the full commercial is out days before the game.
"It's a great way to pique people's interest," Anheuser-Busch chief marketing officer Paul Chibe told The Associated Press of the teaser trend. "If you create expectations before the game people will want to look for your ad in the telecast."
Do you agree? Or do the teasers ruin the surprise?
From the Mio Fit teaser starring Tracy Morgan and Kate Upton's appearance for Mercedes to the controversial spots released by Coke and Volkswagon, here are the 2013 Super Bowl commercials that have been teased, leaked or just flat-out released before Super Bowl XLVII kicks off in New Orleans:
"; var coords = [-5, -72]; // display fb-bubble FloatingPrompt.embed(this, html, undefined, 'top', {fp_intersects:1, timeout_remove:2000,ignore_arrow: true, width:236, add_xy:coords, class_name: 'clear-overlay'}); });
Source: http://www.huffingtonpost.com/2013/02/02/super-bowl-ads-2013-leaked_n_2606742.html
big east tournament ashley olsen new apple tv sun flare love hewitt new ipad solar flare
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.